幽蓝的海平面深邃无垠,一轮明月盈盈生辉……如此优美怡人的景色照得大众Polo BlueMotion车主们春心荡漾。为啥呢?仔细一看,原来这是油箱的内部视角,而明月则是加油口。

“从未感觉油箱这么大。Polo BlueMotion,每百公里油耗仅3.3升。”用油箱的大反衬油耗的小,创意点赞,执行点赞。

A fuel tank has never felt so big. The Polo BlueMotion. Only 3.3l/100km. 

Agency: Grabarz & Partner, Werbeagentur, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Christoph Breitbach, Christoph Stricker, Timm Weber
Copywriter: Leander Schmalfuss
Graphic Artist: Barbara Dirscherl
Art Director: Jasmin Remmers
Account Supervisors: Reinhard Patzschke, Anna Christiane Roth, Katja Fredriksen
Photographer: Tom Mennemann

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