不系安全带,句子陈述的是一个醒目的不幸事实,若是系上安全带加上后半句,就化险为夷转忧为喜。十分明了地说明了系安全带是最为简单有效的保护生命的方法。
Buckle Up. Live. 系,则生。

Unconnected, the first part read a sad message, yet when connected to the second part through the seatbelt, the complete sentence would reveal a happier, life-celebrating meaning. This clearly depicts that the use of seatbelt is an easy & effective way to preserve and cherish one's life.

Advertising Agency: Impact BBDO, Jeddah, Saudi Arabia
Creative Director: Mohamad Sarhi
Associate Creative Director: Shafiq Alam
Senior Art Director: Mahmoud Khawaja
Copywriters: Amar Hasan, Lynn Ramadan
3D Artist: Junaid Khan
Graphic Designers: Sajid Ali, Ferdie Magsino
Published: January 2014

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